Jacqueline Lane

With more than 15 years of experience in marketing, brand development, and customer engagement, Amanda has built and scaled high-impact growth initiatives across fintech, financial services, and loyalty technology sectors. Throughout her career, she has led brand strategy, customer acquisition, partnership development, and demand generation programs that drive measurable business results and long-term customer value. As Head of Marketing at Prime Ledger, Amanda oversees the company’s go-to-market strategy, brand positioning, content development, and growth marketing efforts. Known for her data-driven mindset and partnership-first approach, she excels at connecting market opportunities with strategic execution, helping organizations strengthen brand awareness, accelerate adoption, and build lasting relationships with clients and stakeholders.